amz magic stories, fashion that makes you fall in love
Ane Miren Zalbidegoitia founded amz in 2015.
The initials have a double meaning. On one hand, they are the initials of Ane’s name and, on the other hand, they are the acronym for the phrase: asko maite zaitut/ I love you so much.
Ane Miren worked for a big enterprise on the launch of their baby clothes line. Her designs achieved such success, that she was given the courage she needed to create her own brand.
She launched her first collection during the summer of 2016, and the second one in the summer of 2017. The collections were a total hit.
At the end of 2017 Nere Laiuno became her associate.
Ane and Nere have been friends since childhood. They were three years old when their mothers put their hands together in kindergarten and they have never been apart since then. It felt natural to become partners in this adventure.
Amz wants to unite the classiest patterns with more modern cloths or patterns. We work with the best quality fabrics from Paris, London and Japan.
Everything is made in Bilbao. We want to produce locally, and oversee every single detail of the process. We love what we do and we would like to transmit that through our designs. We have gorgeous designs for the little ones’ with quality that is second to none. Because been little do not mean to be unfashionable.